Linking a Meta Account
Published:
Overview
This guide explains how to connect a Meta (Facebook/Instagram) account to an AI Voice Agent using the Meta Lead Callback integration. This allows the agent to automatically call new leads the moment they submit a form via a Meta ad, significantly improving conversion rates.
Steps to Link a Meta Account
- Navigate to Call Flows and locate the agent you want to connect.
- Ensure you are in the Advanced View.
- Go to Integrations.
- Locate Meta Lead Callback and click Connect.
- Follow the prompts to authenticate and connect your Meta account.
- Once connected, click Close.
- Click Save to Draft or Publish to Production.
Key Notes
| Item | Details |
|---|---|
| Supported Platforms | Facebook and Instagram lead forms |
| Why Speed Matters | Leads contacted within 5 minutes of submitting a form are over 20 times more likely to convert than those contacted after an hour |
| Use Case | Automatically trigger an outbound call from the agent the moment a Meta lead form is submitted |
| Advanced View | Must be enabled to access Integrations |
